Words Matter. Let’s Make Sure You’re Using the Right Ones.

Hi there. I’m Michele.


I’m a communications and marketing strategist, a recovering attorney, a policy wonk, and a darn good storyteller.

I help folks like you really connect with the people you need to – even if you don’t have a marketing or communications strategy, staff, or plan.

Even if you’ve got a dormant list, or a burned list, or no list at all.

And even if – especially if – you don’t have any experience with any of this stuff, don’t know where to start, and don’t have the time to learn it all.


That’s what I’m here to help you with.

But enough about me. Let’s talk about you.


You’re busy. No, scratch that.

You’re really busy.

You juggle multiple hats. You keep all the balls in the air. Your coffee cup is oversized and frequently filled. You’re doing amazing things, and you could do even more amazing things if you could get the word out.

And you’d do that… if you had the bandwidth. So you have to leave opportunities to build your audience and set yourself apart on the table.

Or maybe you’ve worked with folks who promised you great email conversion rates. Maybe they even met their short term goal.

But their grand fundraising strategy annoyed your people so much that even some of your most loyal supporters unsubscribed. 

Maybe you’re like one of my clients who was so annoyed by all the emails his digital team was sending that he unsubscribed from his own email list! (Ask me how in one month I got his 100k+ person list from a 10% verified open rate to 36% verified open rate – and hundreds of gushing email responses from folks ready to hear more.)

Now you’re left with a burned list, a damaged relationship with your supporters, and no plan from your digital team … except to rinse and repeat.

I’m here to tell you: there’s a better way.

There’s a better way to fundraise. There’s a better way to communicate. There’s a better way to win.

I help you inspire, educate, motivate, and fundraise – all while building a lasting relationship with your audience and supporting your campaign strategy.


Your website will no longer look like a DCCC clone. Your emails will no longer be batch deleted.

And better yet, they’ll sound … like you.

People will understand who you are, and why you’re the leader they need right now.

It’s a different strategy than the big DC superfirms use.

I’ve proven it works.

Not to brag or anything, but…

For one client, my email program resulted in a 77% increase in dollars raised – while voters sought her out at the polls to comment on how much they look forward to getting her emails. (When was the last time that happened to you?)

For another, my email program and deliverability analysis reduced bounce rates for his 100k+ list by over 10%, and took his verified opens from 10% to 36% – all while capturing his voice “better than anyone else throughout the entire campaign.” 

And in a 2023 head-to-head test of donation landing pages, my page won decisively – converting at a rate 5X higher than the other.

Friend, there’s a better way to communicate. And you can start doing it right now.

Now, what can I help you with?

I’ve been called a soup-to-nuts strategist. A one-woman agency. A jill of all trades. A unicorn.

Let’s call me your secret weapon.

Whether you need help with website content, email content, fundraising, email deliverability – or All of The Things – we should talk.

Start the ball rolling by e-mailing me at hello@mhornish.com. I’ll get back to you straight away.